Hive Rise is a high speed real time strategy game full of action. The ideal pastime! Compete for free against thousands of other players and decorate yourself with great trophies!

very interesting results of a study, which target group should be triggered by which channel of online marketing

Five big social media contradictions and how to manage them

Insider information about the email marketing for Barack Obama during the presidential election 2008. Very interesting.

links about Social Media mistakes, failures, blunders and no-no’s.

The main lesson to Be Learned From Pownce’s Demise is probably this: if you’re not first to the game, but perhaps second or third, you need to do your research very thoroughly; sometimes being bigger, better and faster than the competitors simply won’t do.

Blogger Joseph Jaffe shows in this video 5 big mistakes in social media.

"the porous membrane: why corporate blogging works" is a simple but great explaination of why corporation should care about social media and how all this fancy stuff affects the corporate world

Twitter is one of the most satisfying ways to spread your website or idea. In addition to referrals, you can also gain loyal users, expert opinions, and possibly friends. It’s unlike any other medium in its ability to propagate interesting things. Word of mouth has always been the best advertising and Twitter is the best vehicle on the internet for word of mouth.

interesting sum up of the sales perspective for the famous NIN "ghost" album. Just missing the figures and the story about their viral campaign for the launch (check: USB sticks in night club toilets).

10 tips from Guy Kawasaki, how to success on twitter

interesting, german blog post about websites for (non-profit) societies. I like the summery, that tasks and targets do not differ as much from websites for companies, but in budget.

12 very interesting questions a email-marketer should ask himself once in a while. If you have a rock solid, up to date email-marketing strategy you don't have to be afraid.

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Happy that #2 is not so heavily used in Germany, as I think telemarketing is most times disturbing and is therefore contraproductive. Exeption is a "call me back"-request from the user. The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue.  Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities.

The true value of lead nurturing comes from the technique of staying in touch with prospects while providing them with the right information as they move through the evaluation and buying process. But, how do you get that delicate balance just right? 

I’ve gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa’s new B-to-B Lead Generation Handbook that I think will help you to fine tune the nurturing timing. MarketingSherpa uses real-life examples and charts to hit home these five factors, but here’s a quick look at them: 1.    Immediate welcomes As soon as you receive a response to a lead generation campaign, you should rush out a welcome message in reply. It’s just good manners to acknowledge someone’s interest in your brand promptly. 2.    Lead Qualification TelemarketingThe velocity of follow-up matters. As soon as possible use telemarketing to qualify a lead. 3.    Interest-level Timing Most prospects go through a variety of interest levels in your brand. Without being annoying, you need to stay in their radar until they decide to make that buying decision. 4.    Industry Timing It’s a given that you may need to adjust your campaign timing to reflect your industry’s annual rhythms. 5.    Job Function Timing Data shows that a decision maker is heavily involved at the very start and the very end of the process, but leaves the middle of the process up to the influencers. For your niche, you’ll need to investigate who gets involved at which point in the process so that you can segment your messaging. I encourage you to check out MarketingSherpa’s B-to-B Lead Generation Handbook. It is a  monster of a book, but I assure you it’s jam packed with practical, hands-on advice for B-to-B marketers.

Readers of my blog can save $250 off the book at http://b2bleadgenhandbook.marketingsherpa.com

A nice howto for the retweeting-concept: "The art of “retweeting” is best described as taking a twitter message someone else has posted, and rebroadcasting that same message to your followers. When broadcasting this message, you should give credit to the original poster."

the author cites Peter Kim, who developed a 4-point scheme to measure the success of a social media marketing campaign but recommends to add "advocacy" as fifth and also points out that the parameters must be weighted for each project individually