butterfly X online marketing
Welcome on the pages of butterfly X, my online marketing service. I'm Jean-Christoph von Oertzen, an online-marketer from Raubling, Germany.On this site, you can follow my activities on the web, on twitter, del.icio.us, ...
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Jean-Christoph von Oertzen
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jean@butterflyx.com
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Tine 2.0 is an open source project, which combines groupware, CRM and ERP into one system and is therefore useful for the the whole company, from field staff to back office members.
Interesting article about lead nurturing with some very easy to understand calculation
I bookmarked at delicious.com
- Tags:
- marketing
- CRM
- lead nurturing
November 14 2008, 5:14pm | Comments »
SimpleHighrise, a PHP wrapper class for the Highrise API
"BatchBook is an easy-to-use customer relationship manager (CRM) designed for small business owners." so could be an interesting service if they had an open API like highrise. d'oh
"Simple, no-hassle invoicing for creative and freelance professionals. Grows with your business." sounds interesting. Have to check if it works for german businesses too.
5 Lead Nurturing Time Factors
Empfohlen von jeanvonoertzen
Happy that #2 is not so heavily used in Germany, as I think telemarketing is most times disturbing and is therefore contraproductive. Exeption is a "call me back"-request from the user.
The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities.
The true value of lead nurturing comes from the technique of staying in touch with prospects while providing them with the right information as they move through the evaluation and buying process. But, how do you get that delicate balance just right?
I’ve gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa’s new B-to-B Lead Generation Handbook that I think will help you to fine tune the nurturing timing. MarketingSherpa uses real-life examples and charts to hit home these five factors, but here’s a quick look at them:
1. Immediate welcomes
As soon as you receive a response to a lead generation campaign, you
should rush out a welcome message in reply. It’s just good manners to
acknowledge someone’s interest in your brand promptly.
2. Lead Qualification Telemarketing
The velocity of follow-up matters. As soon as possible use telemarketing to qualify a lead.
3. Interest-level Timing
Most prospects go through a variety of interest levels in your brand.
Without being annoying, you need to stay in their radar until they
decide to make that buying decision.
4. Industry Timing
It’s a given that you may need to adjust your campaign timing to reflect your industry’s annual rhythms.
5. Job Function Timing
Data shows that a decision maker is heavily involved at the very start
and the very end of the process, but leaves the middle of the process
up to the influencers. For your niche, you’ll need to investigate who
gets involved at which point in the process so that you can segment
your messaging.
I encourage you to check out MarketingSherpa’s B-to-B Lead Generation Handbook. It is a monster of a book, but I assure you it’s jam packed with practical, hands-on advice for B-to-B marketers.
Readers of my blog can save $250 off the book at http://b2bleadgenhandbook.marketingsherpa.com
List Segmentation Effects on Email Marketing Stats Does list segmentation really help email marketing stats?
I bookmarked at delicious.com
- Tags:
- marketing
- statistics
- CRM
September 23 2008, 10:07am | Comments »
Schöner Vorschlag für eine einfache Segmentierung und entsprechende Aktionen
Ganz nettes Video zum Thema TeleSales aber auch lead nurturing
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