butterfly X online marketing
Welcome on the pages of butterfly X, my online marketing service. I'm Jean-Christoph von Oertzen, an online-marketer from Raubling, Germany.On this site, you can follow my activities on the web, on twitter, del.icio.us, ...
If you want to know more about me, check my profile here.
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Jean-Christoph von Oertzen
Breitensteinweg 3
83064 Raubling
Tel: +49 (0)8035 / 955 45 65
jean@butterflyx.com
Skype: jeanvonoertzen
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ContactLab ist eine einfache, flexible und intuitive Plattform für das E-Mail-Marketing.
With the addition of email client reports for all our customers, we took a step back and analyzed 6 months of data covering more than 250 million opens. The result - a birds eye view of email client popularity and usage trends over time.
some interesting facts and figures about email-marketing and online-marketing by germans most recognized email-marketing expert, Thorsten Schwarz.
Some great ideas for using Twitter and email marketing for B2B
I bookmarked at delicious.com
- Tags:
- tips
- email-marketing
- list
- B2B
February 16 2009, 9:36pm | Comments »
beside other good information about email marketing, this article explains livecycle campaigns very well.
very interesting results of a study, which target group should be triggered by which channel of online marketing
Tweet-marketing: the new mass mailing
Is Twitter the new mass marketing tool? Can it even replace the established email-marketing?
Let's have a look at the basics for todays successfull email-marketing first:
- a good list is key
if you want to use email-marketing you need recievers for your emails, what is called a subscribers list.
And today, where we all get way to much emails, a list with people who subscribed themself happily to recieve, open, read and click your messages is absolute key to justify the costs for email marketing with a high ROI.
And for sure, the more recipents the better, as it's basic math that the absolut number of sales will usually be higher with a higher number of subscribers, as the percentage of conversion is most times similar. - keep it short
nobody likes reading on a screen, that's why text has to be short and easily scannable. The message has to be clear and a defined call-2-action has to stand out to get high response rates - value for your readers
If your emails contain only advertising, your opening and click-through-rates (CTR) may probably drop very soon. People expect additional value if they subscribe to your list and invest their time in reading your emails. This could be e.g. by fun, stories or information.
So, what is the connection to Twitter? If you open a twitter account, there seem to be similar basic rules:
- followers are key
and this not only in a quantitative but also in a qualitative way. You find them through an interesting profile page and through all the tweets you already published, so it's important to focus on your topic to get followers who are interested in what you have to say. - 140 chars is short
so this technical limitation of Twitter makes it 100% necessary to focus on your key message. A link to more information is best practice which is very much like the call-2-action in emails. - focused but personal
Just like an unsubscribe link in emails, in twitter you get unfollowed if you tweet only your latest blog post or your best offers. It's important to find the right mix between beeing a personal individuum and a good marketeer.
All these similarities and the still rising popularity of Twitter could make someone think that it may replace email-marketing in the near future.
Indeed I think that it can be a good addition in the marketing mix, but I also see one big difference: in emails I can track the user behaviour (did he open? did he click? what did he click?) on an individual basis and even create automated follow up campains. E.g. it is possible to create a campaign the has automated follow up mails for whom who did not open and e.g. offer a special discount. With twitter I don't have such a tracking yet.
Also the personalization is an important difference. In every email, I can put the name of the recipent but I think more about "mail everybody who created a turnover over 100k last year with a special invitation"-campaigns. All tweets are public or personal, so I would have to generate individual direct messages to these followers which is considered as spamming if it become obvious that it's automated.
A big plus for twitter is the direct feedback possibility as the answers your followers may send you back (@yourname ...) will be public for others and initiate some viral effects, where as an email reply may be lost in some "never-answered"-email account. This makes twitter marketing a lot more personal.
I'm curious about the development here. Please let me know, what you think about Tweet-marketing as a tool, preferred as a tweet to @butterflyx. ^_^
Insider information about the email marketing for Barack Obama during the presidential election 2008. Very interesting.
german example for a whitelisting-how2-page
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